Friday, March 30, 2012

Why companies change their logos?





Can you recognize these firms just looking at their logos? I bet you can. However are you aware of how the logos change over time?
As we can observe, the logo is a company's identity boiled down to its bare essence and in most cases is the  main image consumers have in their mind when they think about a corporation. As products change, logos do it as well. 

Let's see some of the most famous examples:










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